Koia Team
January 13, 2022

Koia Raises $1.4M Pre-Seed Round to make alternative assets accessible


We’re thrilled to announce our $1.4 million pre-seed round. Our latest funding round is led by Seedcamp, one of Europe’s top seed funds and investors in the round include RTP Global, Portfolio Ventures and a number of angels. The new investors are joining Koia's earlier backers, who include co-founders of Monzo and Freetrade.

Our mission is to make alternative assets accessible to anyone, via fractional ownership, and allow anyone to invest in assets they understand and are truly passionate about. We aim to break down barriers of entry and let anyone own a piece of an iconic asset previously only accessible to the wealthiest 1%. We’re launching with collectibles like watches, fine wine and Pokémon Cards with a vision to ultimately be able to fractionalize any kind of physical or digital asset. 



Koia was founded by Richard Draper, Iris ten Teije and Ben Riazy, who have spent their careers across traditional financial services firms and fintech startups. The team believes that the democratization of financial services has only just begun and that by leveraging for example blockchain and DeFi there will be opportunities to provide access to new, engaging and financially rewarding asset classes.


“We want to enable a fractional economy and open up access to opportunities previously only accessible to the ultra-wealthy. We want to make buying and selling a fraction of a Rolex, as fast and frictionless as buying a fractional share in your favorite company.” Iris ten Teije, Koia co-founder 


To realise its vision, not only will Koia’s minimum investment amounts make alternative assets more accessible; storage, insurance and authentication will also be taken care of. This means investors don’t face any of the hurdles they would typically encounter when attempting to invest in alternatives.


“We’re thrilled to partner with the Koia team on their journey to create the leading fractional marketplace. We’re seeing a new wave of collectors who are increasingly investing in what they’re passionate about - be that NFTs, basketball collectibles or luxury watches - with a booming alternative asset market as a result. Koia is perfectly placed to further democratise this market by better serving users looking to get access to unique collectibles and we’re excited to see how they will change the alternative asset landscape.“ Tom Wilson, Partner at Seedcamp


With the new round of funding, Koia plans to get its app into the next phase of development and build exciting new features such as a secondary market. A re-design and Web App are also in the works and we’re currently looking for developers to help bring Koia to the next level. Lastly, as a passion and community-driven platform, we’d love to hear what you want to see in the app, join the conversation here

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At Koia, we allow you to buy, trade and collect fractions of iconic assets, starting from $60. Our experts make sure to source and buy the best assets, and we take care of authentication, storage and insurance. All of the benefits, with none of the hassle.

The articles and information made available on Koia are provided for information and educational purposes only and do not constitute financial advice. You are advised to consult with an independent financial advisor for advice on your specific circumstances.