What is Koia?

Koia enables anyone to buy, trade and collect Fractions linked to iconic assets, such as watches, wine, Pokemon cards and art.

How does it work?


We source, verify and acquire unique and rare assets.


We store each item in a specialist storage location and take care of insurance. For example, we store wine in specialist bonded warehouses and watches in safety deposit boxes. You can find more details about the storage of each item in the asset descriptions in the App.


Using blockchain technology, Koia mints unique digital tokens called “Fractions”, which are linked to real assets. Each asset can have hundreds or thousands of unique Fractions, which can be collected, traded and enjoyed.


When you're ready, sell your Fractions via any NFT marketplace or Koia's marketplace*. Alternatively, receive your share of the proceeds when a buyout offer is received and Approved by the Fraction holders.

*Koia's marketplace will launch later this year.

What is a Fraction?

A Fraction is a unique digital token, also known as a non-fungible token (NFT). 

Koia uses Fractions (NFTs) to fractionalize assets on the Koia App. Each asset will have multiple Fractions linked to it.

Who owns the assets?

Koia remains the legal owner of the asset until either Fraction holders vote to sell the asset or when one user owns 100% of the Fractions and takes custody of the underlying asset.

Why buy a Fraction?

Buying a Fraction doesn't mean that you own part of the real-world asset linked to that Fraction.

Fractions do, however, give you the right to vote on key decisions relating to that asset and, if you own 100% of the Fractions linked to the underlying asset, you can exchange those Fractions for the asset. You will then become the legal owner and be able to take custody of the asset. If you do so, we will deliver the asset to your chosen address. Please note that additional shipping charges and taxes may apply depending on your location.

If the underlying asset is sold, the proceeds will be returned to Fraction holders in exchange for the Fractions.

Does Koia retain ownership in assets listed on the platform?

Koia aims to retain some Fractions in relation to each asset as part of our fractionalization fee. This helps align our long-term interests with that of our users. Koia may vary the number of Fractions it holds in respect of an asset and gift Fractions as part of marketing promotions. Koia maintains an internal conflict of interest policy to ensure our users are treated fairly.

How many Fractions are linked to each asset?

The number of Fractions minted will depend on the underlying asset's value. The total number of Fractions created will be visible in the Koia App and will not change over time.

How do I know Koia has the item?

We store all assets in specialist storage facilities and can provide users with relevant documentation such as proof of purchase. Koia, via third-party storage partners, custodies the asset on behalf of our Fraction holders. You can find more details about the storage of each item in the asset descriptions in the App.

What is a drop?

A ‘drop’ means the sale of Fractions linked to a new asset on Koia. We run ‘drops’ regularly and notify users in advance across social media, email and within our App. You will also see a countdown timer ahead of each sale.

Is Koia an investment platform?

No. Koia offers the opportunity to buy, trade and collect Fractions linked to iconic assets. Despite not being a financial institution, we set ourselves very high standards and will always act in the best interest of our users. We are building a community-driven business and optimizing for long-term success; this means doing what's right for our customers. Koia, when undertaking regulated activities, such as payment processing, uses regulated third parties. 

Koia isn't regulated by any financial supervisory authority and does not offer any investment services or advice. Fractions aren't securities, and you shouldn't buy them for speculative purposes.

Does Koia use blockchain technology?

Yes. The team at Koia strongly believes in Web3 and blockchain technology's ability to improve our lives in many ways. We also know that many people find the current interfaces or technology daunting or confusing to use. We aim to build user-centric apps that use the power and accountability of blockchain without the usual difficulties users might encounter.

Koia has been built on Polygon, which brings the benefits and security of other blockchains but with the benefit of much lower transaction costs (gas fees).

Is Koia affiliated with any brands?

Koia has no affiliation or other links with or to any of the brands that produce or manufacture the underlying assets linked to the Fractions.

Any third-party intellectual property rights contained in the underlying asset will remain with the brands that produce or manufacture such underlying asset and may not be copied or otherwise used without the permission of the relevant brand owner. 

Getting Started

What is 'Wallet'?

Before making any purchases in the Koia App, users need to create a 'Wallet' to hold funds and Fractions. 

You can sign up to the Koia App by either connecting a Metamask wallet or, if you are new to the Web3 space, just sign up with your email address.

If you have signed up with your email address, Koia will automatically create a 'non-custodial' wallet for you. 

Important Information:Make sure you sign up with your primary email address. If you lose access to your email address for any reason, Koia will not be able to access your Fractions or funds held in your wallet.

What is a non-custodial wallet?

A non-custodial wallet is a unique and encrypted wallet that allows you to hold cryptocurrencies and digital assets such as non-fungible tokens (NFTs). 

You solely control a non-custodial wallet as a user; this means that no one other than you can access your funds or assets. Koia cannot access your wallet. If you lose access to your wallet, Koia will have no way of accessing your Fractions or funds.

How do I add money to my Koia account?

Once you have either connected your Metamask wallet, or automatically created a non-custodial wallet within the Koia App, you will be able to deposit funds into your wallet.

All items on the Koia platform are priced in USDC. USDC is a stablecoin and can be easily purchased with our payment providers, such as Ramp, Transak and Moonpay by either making a bank transfer or paying with a debit or credit card.

What is USDC?

USDC is the world's fastest-growing, fully regulated digital dollar stablecoin trusted by millions of users worldwide. Koia has chosen to price assets listed on the Koia platform in USDC. Every 1 USDC = 1 US Dollar, so you can think of all assets listed on the Koia platform as being priced in digital US Dollar.

For more information about USDC, please click here.

What is a stablecoin?

A stablecoin is a blockchain-powered digital currency that combines the benefits of open, borderless cryptocurrency with the price stability of traditional fiat currencies, such as the US Dollar or the Euro. USDC is a fully reserve-backed stablecoin. USDC is backed by cash and cash equivalents, such as US Treasuries, so it is always redeemable 1:1 for US Dollars. Each month, Circle, who manages USDC, issues Grant Thornton's attestation reports regarding the reserve balances.

How do I withdraw funds from Koia?

There are two ways to withdraw money from your wallet;

 1) use one of our banking partners, such as Ramp, to convert USDC back into your Fiat currency of choice and move it to your preferred bank account or;

 2) transfer USDC out of your wallet to any other cryptocurrency exchange or wallet provider.

Where can I see the Fractions I own?

Your 'collection' will be visible via the Koia App and on compatible 3rd party NFT marketplaces. You will be able to see an estimate of how much your Fractions are worth and the Fraction 'floor price'.

How are underlying assets valued?

Koia uses proprietary, and third-party data feeds to estimate the value of underlying assets linked to its Fractions. Koia also works with several key industry experts, knowledgeable about asset valuation, who provide guidance and assistance. Remember that while we use a wide variety of available resources, valuation of assets linked to Fractions on the Koia platform is only offered to provide an indication and should not be relied upon for any purchase or sale decision.

How are Fractions priced?

Koia sets the Fraction price when they are first created. The price will be determined by the underlying asset purchase price, divided by the number of Fractions to be created. For example, if Koia purchases an asset for $100,000 and there are 1,000 Fractions, each Fraction would be sold for USDC 100.

After the initial asset drop, Fraction prices will change based on supply and demand. Each Fraction can trade a different price, and collectively the Fractions could be worth more or less than the asset they are linked to. 

For example, if the underlying asset increased in value by 10%, then each Fraction should theoretically be worth USDC 110; however, one Fraction could trade at USDC 120 and another at USDC 80.

What is the floor price?

A floor price is the lowest current sale price of a Fraction. If no Fractions are currently for sale, the floor price will be the last traded price for a Fraction within that collection.

For example: If an asset has 1000 Fractions linked to it, and one Fraction is on sale at USDC 80, then the floor price would be USDC 80 for all Fractions. The floor price is only an indication of the lowest current offer price and is not necessarily the price you could buy or sell a Fraction.

Selling Fractions

How do I sell my Fraction(s)?

You will be able to sell Fractions via Koia’s secondary market* or via compatible 3rd party NFT marketplaces.  Liquidity is dependent on another user purchasing a seller's Fraction and cannot be guaranteed. 

*Koia secondary market coming soon

Asset Sourcing, Authentication and Storage

Where are the physical assets kept?

Collectible assets often require specialist storage facilities. Koia stores physical assets with trusted storage partners. When viewing details of each asset, the 'Storage Location' will be visible within the App.

Are the physical assets insured?

Yes, we insure all assets at market value, either via our third-party storage providers or with independent specialist insurance policies.

Are the assets stored, secure and maintained correctly?

Yes. Different asset types often require specialist storage facilities. For example, wine must be kept at the correct temperature, light and humidity conditions, and ideally should not be moved. 

How are the assets authenticated?

Koia only lists assets from verified sellers, whether private collectors or reputable businesses. 

Assets are thoroughly checked for authenticity by experts in respective fields. Koia will not list an item with uncertain provenance or anything deemed suspicious.

What is a ‘collection’?

A group of assets with similar characteristics, such as a group of whisky bottles, might be sold as a single collection. When Fractions are linked to a collection, instead of a single asset, the collection will always remain intact. If the collection is sold in the future, the whole collection will be sold as one. 

You will see if an item is individual or part of a collection within the App.

Asset Buyouts

How do I buy a whole item from Koia?

When a Koia user or external buyer wants to buy the whole underlying asset on Koia and take custody of it, they can launch a 'buyout' offer. 

A buyout offer will be made to other Fraction owners on the platform.

If you own more than 5% of the outstanding Fractions linked to an asset, you can initiate a buyout. All fractions must be in one wallet owned by you. 

Alternatively, non-Fraction owners can contact Koia to place a buyout request.

All voting takes place electronically and all co-owners will be able to vote on the proposed sale price. 

A 60% majority in favour of a buyout offer will trigger the sale of the asset. If users do not vote within one week, their vote will be excluded for the purposes of the majority. For example, if only 500 of 1000 co-owners voted (50% of owners), but all 500 voted in favour of an asset sale, the sale would pass with a 100% Approval.

What's the voting process?

Fraction holders can vote on key decisions such as when to sell the underlying asset. The voting process will be electronic and last for 7 days. A 60% majority, counting all those that vote will be enough for a resolution to pass.

Each Fraction represents one vote, so if you hold 10 Fractions, your vote will count 10 times.

If you fail to vote within the given period, you will void your vote.

How are asset sale proceeds returned?

When an asset is sold, the proceeds from the asset sale will be returned to your wallet addresses that held the Fractions on a pro-rata basis.

To receive the sale proceeds, you will need to exchange your Fraction on the Koia App for a new one, no longer linked to the underlying asset.

Fees & Charges

What are your fees?

Koia charges a 'Fractionalization' fee and a 'Royalty' fee.

Fractionalization fee

When Koia buys an asset, we charge 1.5% to help cover operational and initial storage and insurance costs. The fee is included within the Fraction price. 

For example, if we purchased a watch for $10,000, our fee for listing the asset would be 1.5% or $150. 

The Fractionalization fee is included within the Fraction price already, so when you buy a Fraction, you don't have to pay anything extra on top. 

Royalty fee

Whenever a Fraction trades either on the Koia secondary market* or a third party NFT marketplace, Koia receives 2.5% of the sale proceeds. This fee is taken from the seller and helps pay for storage and insurance costs. 

For example, when a Fraction is sold on an NFT marketplace, such as OpenSea, for a price of USDC 180, the seller would receive USDC 175.5, and Koia would receive USDC 4.5. 

*Koia’s secondary market is coming soon.

Annual Fees

There are no annual storage or management fees.

Gas Fees

When buying and selling NFTs, most Blockchains have a small transaction fee called a 'gas' fee. Koia uses 'Polygon', which charges very low gas fees. Gas fees on Polygon are paid in its native cryptocurrency called MATIC. New users on Koia will get sent a small amount of MATIC to cover gas fees

If a user owns 100% of an asset but does not want to take custody of the asset, Koia reserves the right to charge the user storage and insurance fees on an ongoing basis. 

Are there additional costs or charges associated with taking custody of an asset?

Yes. If you own 100% of the Fractions and would like to take custody of the asset, then there will be a postage charge and possibly taxes or duty depending on the item.  Depending on the shipping location and value of the item, postage charges can vary dramatically and fluctuate over time. Please get in touch with a team member to discuss this or receive a quote. 

User Identity Checks

What is KYC and why do you need this information?

KYC stands for Know Your Customer. Koia is legally obliged to conduct KYC checks on certain customers according to local and international laws to avoid money laundering and counter-terrorism financing. 

We reserve the right to conduct KYC checks on our users and only release asset sale proceeds following useful completion of KYC when deemed necessary by Koia.

What are your KYC Requirements?

Koia's payment partners, such as Ramp, follow KYC rules concerning cryptocurrency purchases. Very often, they can complete KYC identity verification using your bank account data via an open banking API. This process takes seconds, and no physical documents are required.

We will try to keep formalities to the necessary minimum, but in some cases, our partners will be obliged to perform extended KYC; therefore, sometimes, old-style account verification is needed (in line with Ramp's KYC limits). This one-off verification procedure allows the account for all future transactions. Provided that the required documents are complete and in order, the verification process may take from 10 minutes up to the next working day.